News
Latest news and press releases


Livingreen and the Green Designer Studio Collection
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Livingreen News Story featuring Safecoat
Channel 4 News in Los Angeles pays a visit to one of Southern California's
top green retailers - Livingreen...
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CBS Early Show and Naturals Oil Wax Finish
Steve Thomas, host of Planet Green's Renovation Nation wanted a finish to do a quick segment on building a table on CBS Early Show today. So we sent him a quart of Oil Wax.

Here's the video: http://www.cbsnews.com/video/watch/?id=5110003n

It's quite a testament using his hands to spread the Oil Wax.

Safecoat Introduces Naturals Plant-Based Oil Paint
Phytochemistry meets function. Created in concert with the chemistry of plants, Safecoat’s new Naturals coatings are designed to prime and color interior walls and surfaces safely and naturally, while optimizing environmental respiration. Naturals high-performance Primer is an ideal superior base coat for indoor use, while the Flat and Pearl coatings can be tinted with hundreds of zero VOC colorants including our Ayurveda Essence colors to create a safe, pure and durable indoor environment...
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AltBuild Expo and the AirStream Dream Trailer
Santa Monica, CA May 2009
The annual AltBuild Expo and Conference just wrapped up it's 6th year with a cutting edge display of the best in eco-friendly products and services. Highlighting the two day event was the Livingreen exhibit which featured a completely eco renovated AirStream trailer. Jim Gooley of GreenSpace owner of the trailer and American Clay plasterer extraordinaire was on hand to give guided tours of his 'land yacht'. Safecoat paint, sealers and caulk were used in the remodel along side a host of other green products all offered by Livingreen...
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The TreeHouse Project
A pilot project for a new green equivalency tool between U.S. Green Building Council's LEED for Homes and Build it Green's GreenPoint Rated programs, The Tree House Project in Studio City, California is slated to be the first dual-rated green home in Los Angeles' San Fernando Valley. The project was constructed in partnership with a regional utility company through their Advanced Home Case Study Program.

Spearheaded by the green consulting firm Vision Development, The Tree House is 2,400 square feet, with four bedrooms and 2.5 bathrooms and has been designed and oriented to maximize passive heating and cooling strategies. Among the many home building products used in the construction of The Tree House Project were AFM Safecoat's Polyureseal BP for the stairs, breakfast bar and the home's exposed beams; MetalCoat metal primer; New Wallboard Primecoat for the drywall and AFM Safecoat flat and eggshell paint.

Regarding his decision to incorporate AFM Safecoat products into his home, Marty Meisler, Vision Development's certified sustainable building advisor, says, Indoor air quality and the health of my family are the biggest drivers for me in deciding to build green and to choose AFM Safecoat's family of products. As a builder, though, I am equally impressed with the lack of off-gassing from AFM Safecoat's no-VOC products as well as the quality and coverage of their primers and finishes. When we first showed the house, visitors were astonished to learn that the hallways had been painted just an hour earlier...
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Bioscleave House: Built to Defeat Mortality
Bioscleave House (Lifespan Extending Villa) was designed by Arakawa, a 71 year old artist, with his wife, Madeline Gins, 66. Ms. Gins, 66, extolls the health benefits of the house, claiming that its architecture makes people use their bodies in unexpected ways to maintain equilibrium, which stimulates their immune systems. The concrete floor of the house rises and falls like the surface of a vast, bumpy chocolate chip cookie, an undulating floor that tends to throw people off balance...
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AFM Sponsors L.A. Charter School Environmental Awareness
Environmental Charter High School in Lawndale, CA held its official
ribbon cutting ceremony Saturday Feb. 2nd. Community members and students alike assisted with the green renovations with AFM Safecoat primer and paint being used in a campus mural project to underscore environmental awareness...
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Safecoat Polyureseal BP Shows Off
San Diego master cabinet craftsman Peter Vivian has built a reputation.....
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Mo'olelo Theater Goes Green
Al Gore's film may be an Inconvenient Truth for some, but it has become a touchstone for Seema Sueko, founder of the unconventional theater company called Mo'olelo Performing Arts...
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